Maui Business: Openings, Recovery & Development

ʻUlu o Lele marketplace opens Nov. 10 on Lahaina’s Front Street

Maui openings, small business recovery and development news.

Historic ʻĪao Theater on Market Street in Wailuku
ʻĪao Theater, Wailuku, Maui. Photo: News Hawaii

Maui business news: openings and closures, small business recovery after the 2023 fires, new developments and the companies shaping Maui’s economy. For the wider rebuild, see Lahaina Recovery & Rebuild.

Oct 24, 2026 HST

ʻUlu o Lele marketplace opens Nov. 10 on Lahaina’s Front Street

ʻUlu o Lele, an interim marketplace for Lahaina small businesses, celebrates its grand opening Nov. 10 at the former Outlets of Maui site on Front Street. It’s the first storefront project back on Front Street since the 2023 fire.

Maui County and the Hawaiian Council, with support from the Hawaiʻi Community Foundation, built the roughly 3-acre site with 17 small retail units, eight food trucks and a stage. Rents were expected to run $800 to $1,500 a month, and the Hawaiian Council said the market will help sustain about 90 jobs.

The celebration starts at 1 p.m. with vendor spotlights and a Maui music showcase, and ends with a free Common Kings concert from 8:15 to 9:15 p.m.

What it means: Fire-displaced businesses get a storefront in town again while permanent rebuilding continues.

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